Wednesday, December 9, 2009

Last post this semester.


This is my last post for this semester in Public Relations. After tomorrow, it will be up to me if I would like to continue it. I have enjoyed writing. I think will keep this post up because I am hoping it will improve on my writing skills.

I have learned so much in my writing course and in other PR courses about the way you should or shouldn't write. I heard the more you do it, the better you will get. I have also heard that if you read more, your writing will improve as well.

I find that when you are trying to keep up on a blog, you do read more. You use many sources to grab from, such as Entertainment Tonight for celebrity gossip or The Toronto Star for more local information or even The Globe and Mail.

I have found Wikipedia useful. It has so many details about anything that you are looking for.

The Internet is just of fountain of resources. What would we do without it. I am not sure how I got homework done before without the Internet. Computers were just starting to come out when I left high school.

In conclusion, I have decided to keep up with my blogging. I enjoy it and I hope my readers do as well.

Thank you!

Sunday, November 29, 2009

Steps in presenting...

One of the reasons why I decided to go into Public Relations was to improve my presentation skills. The first time I presented, I had everything memorized but when I got up in front of all my classmates, I couldn't remember a single word. I was so confident that I knew everything, I was close to not taking my notes up to the front with me at all. I am thankful that I did!

I am trying hard to improve. I have had my classmates tell me that I am getting better. I am feeling more confident now then I did the first time I presented. I still don't feel 100% comfortable at the front. I know the more you practice, the better it gets but it still is hard right now.

I once heard that people fear public speaking more then they do death. I can understand that. I have spoken to so many people since I have started this course and I didn't realize how many people don't like to do public speak. I have asked people that do speak often in front of a large group, if they still get nervous and most of them do, depending if they haven't spoken in front of those people before.

I know it will get better the more I practice, so when I can, I often search for new ways to improve my presentation skills and I came across these steps and I thought I would share them with you...

Body language is important. Standing, walking or moving about with appropriate hand gesture or facial expression is preferred to sitting down or standing still with head down and reading from a prepared speech. Use audio-visual aids or props for enhancement if appropriate and necessary. Master the use of presentation software such as PowerPoint well before your presentation. Do not over-dazzle your audience with excessive use of animation, sound clips, or gaudy colors which are inappropriate for your topic. Do not torture your audience by putting a lengthy document in tiny print on an overhead and reading it out to them.

Speak with conviction as if you really believe in what you are saying. Persuade your audience effectively. The material you present orally should have the same ingredients as that which are required for a written research paper, i.e. a logical progression from INTRODUCTION (Thesis statement) to BODY (strong supporting arguments, accurate and up-to-date information) to CONCLUSION (re-state thesis, summary, and logical conclusion).

Do not read from notes for any extended length of time although it is quite acceptable to glance at your notes infrequently. Speak loudly and clearly. Sound confident. Do not mumble. If you made an error, correct it, and continue. No need to make excuses or apologize profusely.

Maintain sincere eye contact with your audience. Use the 3-second method, e.g. look straight into the eyes of a person in the audience for 3 seconds at a time. Have direct eye contact with a number of people in the audience, and every now and then glance at the whole audience while speaking. Use your eye contact to make everyone in your audience feel involved.

Speak to your audience, listen to their questions, respond to their reactions, adjust and adapt. If what you have prepared is obviously not getting across to your audience, change your strategy mid-stream if you are well prepared to do so. Remember that communication is the key to a successful presentation. If you are short of time, know what can be safely left out. If you have extra time, know what could be effectively added. Always be prepared for the unexpected.

Pause. Allow yourself and your audience a little time to reflect and think. Don't race through your presentation and leave your audience, as well as yourself, feeling out of breath.

Add humor whenever appropriate and possible. Keep audience interested throughout your entire presentation. Remember that an interesting speech makes time fly, but a boring speech is always too long to endure even if the presentation time is the same.

When using audio-visual aids to enhance your presentation, be sure all necessary equipment is set up and in good working order prior to the presentation. If possible, have an emergency backup system readily available. Check out the location ahead of time to ensure seating arrangements for audience, whiteboard, blackboard, lighting, location of projection screen, sound system, etc. are suitable for your presentation.

Have handouts ready and give them out at the appropriate time. Tell audience ahead of time that you will be giving out an outline of your presentation so that they will not waste time taking unnecessary notes during your presentation.

Know when to STOP talking. Use a timer or the microwave oven clock to time your presentation when preparing it at home. Just as you don't use unnecessary words in your written paper, you don't bore your audience with repetitious or unnecessary words in your oral presentation. To end your presentation, summarize your main points in the same way as you normally do in the CONCLUSION of a written paper. Remember, however, that there is a difference between spoken words appropriate for the ear and formally written words intended for reading. Terminate your presentation with an interesting remark or an appropriate punch line. Leave your listeners with a positive impression and a sense of completion. Do not belabor your closing remarks. Thank your audience and sit down.

Friday, November 27, 2009

How to work a room...


I was on the
internet the other day and I came across this great article. I thought I would share it with everyone. I know that it is difficult for people to go out and socialize. I think these tips give you a better idea on how to work a room when you have to go to an event, or a meeting or even just an evening out with your friends.

I believe networking is the key to success and some people find it difficult to network. I read these tips and I thought that they could help everyone. I know that I am going to use them. I will think about them the next time I am in a room of people. The one tip about your coat, I would have never thought of that. Just simple little things that you don't think about.

Some of these tips will not all apply to all situations but will make you think twice about what to do and what not to do. I hope you can make use of them. Good luck!

1. Be more of a host and less of a guest. “Susan Roane” and “Letitia Baldridge" say there are two types of people at a party: hosts and guests. People like hosts more because they make introductions, and make people more comfortable. Guests tend to need attention and maintenance. Susan wrote the ageless book “How to Work a Room”:http://www.susanroane.com/books_work.html and Letitia wrote “Executive Manners”:http://www.allbusiness.com/management-companies-enterprises/102143-1.html.

2. Avoid permanently joining a “rock pile.” A rock pile is a pack of people in a tight circle. It’s natural to huddle because it makes us feel safe, but it borders on anti-social.

3. Dress for the party. The more junior you are, the better you should dress. I always try to dress up because of my lower-than-average IQ. On the other hand, an advanced networking strategy is to show up severely under/over-dressed. If you’re caught off guard with an impromptu invite, execute under-dressed (aww shucks) “Mark Zuckerburg’s Adidas flip-flop routine.”

4. Don’t “hotbox”. Hotboxing is squaring the shoulders front and center to one person. In groups one person will often “hotbox” the target/VIP of the group. Hotboxing in a one-on-one conversation is OK, but it excludes others from joining.

5. Put your coat and bag down. Your coat is non-verbal communication that you: a) need a shield; b) just got there; c) don’t trust the host’s coat check; d) are not healthy enough to keep your body at 98.6; e) are imminently about to leave. Women can be forgiven for keeping a purse, but it’s a networking sin for a man to keep a ‘man-purse’ (i.e. backpack, tote- or laptop-bag).

6. Mentor someone about your–or your company’s–core competence. Since Duck9 educates college students about FICO scores and debt minimization, I have networking talking points on FICO scores and the urban legends that surround them. It transitions nicely from the what-do-you-do-for-work question. It also adds some substance to party conversations and clearly brands you as a person. I’m the duck dude, with the magnet for a card, that does credit education.

7. Don’t forget to get mentored as well. A great guy I know has one rule for social-professional success: his party goal is to learn three new things at every event. It is very effective. He tilts his head like my shih tzu and gets all sorts of credit for being a great listener.

8. Be a good host while you’re someone else’s guest. Say ‘Hi’ to wall flowers. I once saw a tier-1 celebrity work the fringe of the room. He must have said ‘Hi’ to 12 wallflowers. Actors don’t get paid to act, they get paid to promote. As entrepreneurs, we better promote ourselves by being gracious to everyone. This means making introductions, too. Introduce a junior person to a senior person. Include one positive snippet about both as you do so: “Sarah, I’d like to introduce Hazel, she started Fashion4 and also leads the “Ladies Who Launch” here in Silicon Valley. Hazel, this is my friend Sarah whom I told you about from…”

9. Managing the party host. When you’re interacting with the host, ask simple questions requiring a ‘Yes/No’ response. I’ve heard disastrous questions in a vain attempt to out alpha-male the host. The best questions to ask of a host are upbeat, light and fluffy. If you want to be Mike Wallace/Chris Matthews with a hardball question, tread lightly. Also, help your host wiggle by wrangling them away from guests who are monopolizing or “hotboxing” them. They will thank you later.

10. Always, always, always: Thank the host before you leave.

Sunday, November 15, 2009

$280 Million to Charity


September 26, 2009 mark the one year anniversary of Paul Newman's death.
Paul Newman was well know for his acting career. A lot of people didn't know that he had his own business called Newman's Own.

Newman Own was founded by Paul Newman and author A.E. Hotchner in 1982. Newman's Own is mainly know for their all natural salad dressings. They also sell drinks, salsa, sauces, cereal, popcorn and pizza Without ever taking any personal money from the company, Newman donated all profits to charity He then created Newman's Own Foundation in 2005. The foundation now receives all profits from the Newman's Own Company and donates to thousands of charities around the world - as of August 2009, a sum totaling over $280 million!

What I don't understand is, here is someone that had a lifetime of giving back and was a very family man and was in a lot of movies and knew that he had a lot of money and did something to give back. You never here about that. You only hear about people like Michael Jackson that is constantly in the tabloids and was charged with sexual abuse and married three times. Or you hear about people like Anna Nicole Smith that married a rich man and now her daughter is a millionaire.

One thing I noticed on Newman's Own Foundation site is this:

Did you know that Newman’s Own Foundation donates 100% of the royalties and net profits after taxes it receives from the sale of Newman’s Own products to charity?

Yes (I already knew it)
Yes (but I just learned it after visiting the website!)
No

Why don't we hear more about the people that give back to all these charities? That help their own communities. I had no idea that Newman's Own gave all the profits to charity! I probably would pick up Newman's Own products now rather then Kraft Salad Dressing because I know it is going to go to further use and hopefully help someone.

This is one of the reasons I never read the newspaper or listened to the news because it always seems to be all bad. I would like to hear more about what people are doing to make the world a better place. The good stories about families, towns, cities and may countries that it is effecting. We need this to change!

Sunday, November 8, 2009

20th Anniversary


The picture above was taken on November 10, 1989 when the Germans from the East and the West are standing on the Berlin Wall in front of the Brandenburg Gate, one day after the wall opened.

It is the 20th Anniversary for the fall of the Berlin Wall. Reading some comments from the Toronto Star, I couldn't believe the effect it has on this country! It is so powerful that this wall kept the east and west sides separate. November 9th, 1989, the wall came down and it changed peoples lives and the country forever!

The Festival of Freedom is to happen November 9th, 2009 near the Brandenburg Gate, in Berlin. There are suppose to be a variety of famous people to arrive and U2 has already performed on November 5th, 2009, singing One Day! This is a day where there is to be a high level of political leaders coming from all over.

More than 100,000 vistors are expected to attend. I can't wait to read more and see the effect it still has 20 years later!


Sunday, November 1, 2009

A day with George...


We had the opportunity to go and see George Stroumboulopoulos as the host of The Hour, Canada's late night talk show. Our Public Relations Class from Loyalist College was all there!

I have to say, I wasn't expecting to have such a good time. My husband and I do watch his show but I didn't know what to expect.

As we entered the CBC building in downtown Toronto, I couldn't believe all the floor to ceiling posters they had of different shows. As you are walking down the hall to line up for the show, you see a poster of George in each window as you pass. It was very clever.

After we waited for a bit, we were asked to sit or stand for about 15 mins. around the studio as they set up for a Christmas special show with Metric and Hamilton Children's choir. Great show, I never heard of Metric but I thought they were good.

After Metric, the shows producer asked us to go back out of the studio and wait until they set up for the second part of the show. When we did go back in, we had seats this time! George came out and did a couple of introductions. We didn't get to see him interview a guest this time but after he did his parts, he talked to the audience and took any of our questions.

When the show was done and the questions were asked, people swarmed George and he was great about it and took the time to take pictures with different people. At one point, I heard him tell his producer to call his mom and say he would be late meeting her for dinner! Too cute!

If would go back and see him again and I would recommend that if anyone has the chance to see him, to take it! He was great to watch. Amazing people person!

Monday, October 26, 2009

Toot! Toot! Off to the Brewery...


Our Public Relations class had the opportunity to go to Steam Whistle Brewing in Toronto on Thursday, September 22nd. I was quite amazed that this beer is Canadian and that it has so many unique features about it.

I was really interested in the Steam Whistle Brewing's Green Initiatives:

1) All Natural
2) Green Bottles, Green Planet
3) A Friendly Way To Party
4) Our Bullfrog Powered Brewery
5) Cleaner Fuel for Cleaner Air
6) Keeping Cool
7) Steam Heat
8) Energy-Efficient Equipment
9) Energy-Efficient Lighting
10) Waste Diversion

Can you believe this! This is great that they advertise this. I think it really shows that they care about the community and to be a part of it.

We went for a tour through the plant with our lovely tour guide, Jiv. I learned so many things about this ONE beer that they brew. Steam Whistle slogan is DO ONE THING, REALLY, REALLY WELL. Their focus is, one beer that Canadians are proud of!

If you have a chance, take a moment out of your day and take a tour at Steam Whistle Brewery!